The Smart Ads Guy

Hi! I'm a Paid Media expert located in Elmira, NY specializing in Google Ads, Facebook & Instagram Ads. If you’re looking for help with marketing - you’re in the right place.

What is PPC?

• PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. 

• Every time your ad is clicked, sending a visitor to your website, you have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then you’ve made a hefty profit. 

Why PPC?

• Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if you bid on the keyword “Plumbers Near Me,” your ad might show up in the very top spot on the Google results page. 

• When you use PPC advertise on Google, Facebook, & Instagram, you only pay (and get charged) for actual clicks on your advertisement.

• PPC allows businesses to publish Ads that are targeted to specific audiences and locations.

• You can also reach a large audience through impressions to develop Brand Awareness for boosting your leads and sales.